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Launch properly!
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Hi Reader, Over the last couple of weeks, I've been sharing my tips for building a successful and profitable digital product business. So far we've covered the first 2 steps: Step #1 - Do proper market research Step #2 - Start small... but plan big! This week, let's look at Step #3... Step #3 - Launch properly"I launched... but nobody bought." This is one of the most common frustrations I hear. Someone spends weeks (or months!) creating a digital product... Then they send one email. Post about it a couple of times on social media. Add it to their website. And... Nothing. The problem? That wasn't a launch. So what does a proper launch look like?A successful launch starts a long time before your product goes on sale. First, you build trust by consistently sharing valuable content. Then you start dropping hints that something exciting is coming. You build anticipation. You make people curious. Then, when launch day arrives, you don't just send one email... You show up every day for a week. You remind people why your product matters. You answer objections. You share wins. You keep the momentum going. And finally... You give people a compelling reason to buy NOW. A special launch discount. A deadline. A reason not to put it off until "someday". Why this worksPeople rarely buy the first time they hear about something.
A proper launch gives them all four. And that's why it consistently outperforms the "one email, a bit of social and hope for the best" approach. Next week...We'll look at Step #4: Put it on evergreen. Because once you've had a successful launch... You don't want the sales to stop! Happy digital product launching! Eb 😊 P.S. Inside the Digital Product Success Academy, I give you my complete launch framework, including launch timelines, email sequences and checklists, so you can launch with confidence instead of just hoping for the best. If you'd like to find out more, you can do that here: Learn more about Digital Product Success Academy |
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This email contains affiliate links. If you click on a link and make a purchase, I may get a commission. Hi Reader, As you probably know, if you’ve been here for a while, I started a brand new blog in 2026 called The Spiritual Habits Project. (A huge thank you to all of you who have visited it, shared it, signed up for my newsletter or followed me on Instagram!) It’s crazy to think that my new blog wasn’t even on my radar this time last year… (Missed the dramatic story of how TSHP came about?...
Hi Reader, What if I told you that you don't need a huge email list to have a successful course launch? One of my DPSA members, Kim, had just reached 100 email subscribers at the end of June. A couple of months later, she launched her first signature course… …and enrolled 3 students at $497 each. That's $1,491 from her very first course launch! But actually, the money isn't the most interesting part of this story. What I really love about Kim's story is how she got there. Because this wasn't...
Hi Reader, Have you ever felt like your email list is just… sitting there? You’re sending emails, showing up for your audience, doing all the “right” things – but it doesn’t actually make you any money… It feels frustrating. And honestly? It’s one of the biggest reasons people don’t really prioritize email marketing – it feels like a huge time suck, with very little reward. If that sounds familiar, you’re not alone. In fact, a while back, when I surveyed this list about your biggest email...