Hi Reader,

Have you ever felt like your email list is just… sitting there?

You’re sending emails, showing up for your audience, doing all the “right” things – but it doesn’t actually make you any money…

It feels frustrating. And honestly? It’s one of the biggest reasons people don’t really prioritize email marketing – it feels like a huge time suck, with very little reward.

If that sounds familiar, you’re not alone.

In fact, a while back, when I surveyed this list about your biggest email marketing struggles and frustrations, the second most common response was:

“My email list doesn’t earn me any money.”

(Last week, we tackled the #1 frustration. If you missed that one, you can catch up here)

But here’s the good news: your email list has the potential to be one of the most profitable parts of your business.

In fact, a solid benchmark is $1 per subscriber per month.

Imagine if every subscriber on your email list represented $1 in your pocket every single month?

• 500 subscribers? That’s $500/month.
• 2,000 subscribers? $2,000/month.
• 10,000 subscribers? $10,000/month.

It’s not a fantasy – it’s a very realistic goal.

But that $1 per subscriber per month rule only works if:

1. You keep your list clean
2. You actually sell something
3. You have the right email marketing strategy in place

And that’s what today’s newsletter is all about…
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How to make serious money from your email list

Want to make $1 per subscriber per month? Here’s how…

#1: Keep Your List Clean

Obviously, if you have a lot of people on your list who aren’t opening – or even seeing – your emails, there’s no way you’ll ever make anything close to $1 per month per subscriber.

Worse still, keeping “dead wood” on your list drags down your deliverability… meaning even your biggest fans might not see your emails.

READ MORE: Why you should clean your email list (and how to do it!)​

READ MORE: 22 ways to improve your email deliverability​

#2: Sell Something

That $1 per subscriber figure? It only works if you actually SELL something!

You don’t make money by collecting subscribers.

And email marketing will never send enough traffic to your website to make ads or affiliates truly profitable.

The big money comes from selling directly to your list.

The good news?

Once you do have something to sell, the whole game changes. And that $1 per subscriber per month is very much achievable.

In fact, if you get your strategy right, it's possible to make a whole lot more than that $1/month benchmark.

READ MORE: Why every blogger should diversify into digital products NOW – before it’s too late!​

READ MORE: How to build a successful digital product business: The 7 essential ingredients that will take you to $100K and beyond!​

#3: Nail Your Email Marketing Strategy

But here’s the thing…

Just creating a product doesn’t mean you’ll suddenly, magically start making money from your email list.

Nor will casually mentioning your product occasionally in your emails.

Nor will spamming your list with “BUY MY PRODUCT NOW” emails.

Nor will random, sporadic promotions.

And relying solely on your website or social media for sales? Not a chance!

However, if you get your email marketing strategy right, it is likely that over 90% of your sales will come from your email list.

Of course, there's a lot that goes into a full blown email marketing strategy. But at the core, there are two essential parts:

1. Nurture: this builds trust and creates desire for your product.
2. Strategic promotions: so they actually buy from you.

The simplest way to do this is with a promotional calendar.

The Power Of A Promotional Calendar

Think of this as your 12-month roadmap for email marketing.

A good promotional calendar blends nurture content with intentional, planned promotions – so you’re not just winging it or spamming your list with random sales emails.

The rhythm looks like this:

Nurture → Sell → Nurture → Sell

Those “sell” periods could be flash sales, launches or seasonal sales.

But whatever type of promotion you choose, it should be a full blown sales event with a clear deadline, a compelling offer and a strong reason to act now.

ACTION STEP: If you already have a clean list and a product to sell, you are more than halfway there. Plan a promotional event 4-6 weeks from now. Then spend the next 4-6 weeks carefully nurturing your subscribers. By the time your promotion rolls around, your audience will already be primed and ready to buy!

Happy list-monetizing!

Eb 😊
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​Eb Gargano
​eb@productiveblogging.com​
​www.productiveblogging.com​

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P.S. Looking for a resource that will teach you exactly how to GROW your list, NURTURE your list AND SELL to your list? Then you'll definitely want to check out my Email Marketing Accelerator!​

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