This email contains affiliate links. If you click on a link and make a purchase, I may get a commission. Hi Reader, Today I want to tell you a story… It’s the sad and sorry tale of a café owner who went bust... Let’s call her Ruth. It was Ruth’s lifelong dream to open a café. However, from a young age she had always been taught to be careful with money. Her parents had taught her things like: Watch the pennies and the dollars will take care of themselves. A penny saved is a penny earned....
3 months ago • 7 min read
Hi Reader, Does this sound familiar? It’s time to write your weekly email newsletter. You sit down at your laptop, ready to type… and then? Nothing. Your brain is as blank as the screen in front of you. So you scroll social media… Make another cup of coffee… Reorganize your desk… Eventually, you get something written – but it takes forever, you’re not happy with it, and honestly? It all feels a bit pointless. You can’t help but wonder if writing a newsletter is even worth the time. If that’s...
4 months ago • 6 min read
Hi Reader, Have you ever felt like your email list is just… sitting there? You’re sending emails, showing up for your audience, doing all the “right” things – but it doesn’t actually make you any money… It feels frustrating. And honestly? It’s one of the biggest reasons people don’t really prioritize email marketing – it feels like a huge time suck, with very little reward. If that sounds familiar, you’re not alone. In fact, when I recently surveyed this list about your biggest email...
5 months ago • 5 min read
Hi Reader, In this current world of brutal Google updates, unreliable traffic and rapid advancements in AI, there is one strategy that stands head and shoulders above the rest: email marketing. Email marketing is the #1 way you can protect yourself and your business from future shocks. Why? Because email marketing gives you a way of ‘keeping’ the traffic you have worked so hard to attract. Without email marketing, you start at zero every day. And every day you have to work hard to attract new...
5 months ago • 6 min read
This email contains affiliate links. If you click on a link and make a purchase, I may get a commission. Hi Reader, A question I keep getting a lot at the moment is… “Should I start a Substack?” And in this climate of uncertainty and volatility in the blogging world, it’s easy to understand why. Substack sounds great in theory: It’s free to get started There are no monthly fees (you just pay a % of what you earn) You can publish content (a bit like a blog) You can send free newsletters You...
7 months ago • 8 min read
Hi Reader, A strange thing happened to me a couple of weeks ago. I went to a website I’ve visited before, and I found I could no longer read the articles for free. The website owner had put up a paywall. If I wanted to read any of the articles on her website I was going to have to pay $1 per article. So what did I do? Without even thinking about it, I left, did a Google search, and found the information I wanted for free on someone else’s website. I always find it fascinating to reflect on my...
7 months ago • 7 min read
Hi Reader, Have you’ve ever found yourself thinking… “I’d love to create a digital product… but I have no idea what to sell.” “I don’t think anyone in my audience would actually pay for something.” “Everything I could create is already out there – and better!” If so, you are most definitely NOT alone! This is one of the most common stumbling blocks I see – and it’s completely understandable. Most people think that to be successful with digital products, they have to come up with the perfect...
7 months ago • 6 min read
Hi Reader, Last week, I shared Cristina’s story about how she launched a €9 ebook, and made €3,933 in just 5 days, following the steps in the Digital Product Success Academy. (If you missed that email, you can read it HERE.) But what really stood out to me was what happened AFTER her launch... Cristina turned her ebook into a tripwire – a special one-time offer shown to new subscribers. And that tripwire is already bringing in 4 sales per day, passively! “After the launch, I turned my ebook...
8 months ago • 5 min read
Hi Reader, Imagine creating a brand-new digital product – launching it to your audience – and making over $4,000 on your first launch. Now imagine achieving all of that in under 30 days, while juggling everything else in your business and personal life. That’s exactly what one of my Digital Product Success Academy members, Cristina from No Time For Style did recently! Here’s what she said in the DPSA Community… “Just wanted to share a little recap of my 5-day launch (May 20-24) of my new...
8 months ago • 6 min read