Hi Reader, What if I told you that you don't need a huge email list to have a successful course launch? One of my DPSA members, Kim, had just reached 100 email subscribers at the end of June. A couple of months later, she launched her first signature course… …and enrolled 3 students at $497 each. That's $1,491 from her very first course launch! But actually, the money isn't the most interesting part of this story. What I really love about Kim's story is how she got there. Because this wasn't...
14 days ago • 7 min read
Hi Reader, Have you ever felt like your email list is just… sitting there? You’re sending emails, showing up for your audience, doing all the “right” things – but it doesn’t actually make you any money… It feels frustrating. And honestly? It’s one of the biggest reasons people don’t really prioritize email marketing – it feels like a huge time suck, with very little reward. If that sounds familiar, you’re not alone. In fact, a while back, when I surveyed this list about your biggest email...
about 1 month ago • 3 min read
Hi Reader, In this current world of unreliable traffic, rapid advancements in AI and Google randomness, there is one strategy that stands head and shoulders above the rest: email marketing. Email marketing is the #1 way you can protect yourself and your business from future shocks. Why? Because email marketing gives you a way of ‘keeping’ the traffic you have worked so hard to attract. Without email marketing, you start at zero every day. And every day you have to work hard to attract new...
about 2 months ago • 4 min read
Hi Reader, Over the last few weeks, I've been sharing my tips for building a successful and profitable digital product business. So far we've covered the first 3 steps: Step #1 - Do proper market research Step #2 - Start small... but plan big! Step #3 - Launch properly This week, let's look at Step #4... Step #4 - Put it on evergreen The launch problem Right back at the start of this series I talked about how digital products can be a huge productivity booster. But there’s a problem... If you...
3 months ago • 2 min read
Hi Reader, Over the last couple of weeks, I've been sharing my tips for building a successful and profitable digital product business. So far we've covered the first 2 steps: Step #1 - Do proper market research Step #2 - Start small... but plan big! This week, let's look at Step #3... Step #3 - Launch properly "I launched... but nobody bought." This is one of the most common frustrations I hear. Someone spends weeks (or months!) creating a digital product... Then they send one email. Post...
3 months ago • 1 min read
Hi Reader, Last week we looked at the first step to creating digital products that actually sell: Step #1 - Do proper market research Because creating a product without first validating demand will almost certainly result in a product that totally flops! This week, let's look at Step #2... Step #2 - Start small... but plan big! Don't put all your eggs in one basket One of the biggest reasons bloggers struggle to make a good income from digital products is that they only create ONE product. If...
3 months ago • 1 min read
Hi Reader, When people think about productivity... They usually think about things like: To-do lists Time blocking Pomodoro timers AI But one of the biggest productivity hacks I've ever discovered has nothing to do with any of those things. It's digital products. That might sound a bit odd. Surely creating a digital product creates more work? Well... At first, yes. But only temporarily. Because unlike client work... Or sponsored posts... Or services... Or freelancing... A digital product can...
3 months ago • 1 min read
Hi Reader, Over the last couple of weeks we’ve looked at: How to identify your 20% tasks How to make sure your 20% tasks actually get done But that leaves us with a bit of a problem… Everything else. All those 80% tasks. The stuff that fills your days but doesn’t really move your blog forward in any meaningful way. So in today’s email, we’re going to look at how to identify and minimize your 80% activities. But first… a quick reality check. 80% tasks pep talk The truth is, most bloggers spend...
4 months ago • 2 min read
Hi Reader, Last week I shared how to identify your 20% tasks. Those High Impact Tasks that actually move the needle in your blogging business. But here’s the thing… Identifying your 20% is only half the battle. Because knowing what matters most doesn’t automatically mean it gets done. And this is where a lot of bloggers get stuck. They know what they should be focusing on… But their time never quite seems to align with their priorities. So today I want to show you the next step. How to...
4 months ago • 2 min read