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$34 vs $284 (this shouldn’t be a hard choice…)
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Hi Reader, Quick question for you… Would you rather have an RPM of $34 or an RPM of $284? Feels like a no-brainer, right? And yet – every single year – huge numbers of bloggers choose the first one. Why? Because they choose to monetize with ads instead of digital products. I run the Blogging Income Survey every year, and the pattern is remarkably consistent: 👉 Digital products earn around 8x more than ads for the same pageviews. Let’s put that into context… If your blog gets 10,000 pageviews a month:
Same traffic. Wildly different outcome. So why don’t more bloggers go down this route? Honestly? Because monetizing with digital products feels harder. With SEO + ads, the path is fairly straightforward:
With digital products, you’re suddenly talking about:
So people retreat to what feels “safe”. The problem is, it's not at all safe… The SEO + ads model is precarious – and getting less and less reliable by the week. Traffic is down for many bloggers, and AI is increasingly answering questions directly, without any need to click through to a website AT ALL. Which brings us to the real solution. You don’t need to avoid digital products because they feel "too hard" or "too scary". You just need a clear, calm, step-by-step way to do them properly. That’s what I focus on teaching inside DPSA: small daily actions, a clear roadmap and no overwhelm. That way, you get all the upsides of digital products – like higher RPMs, more control and a more reliable income – without the confusion or overwhelm. Happy digital product creation! Eb 😊 P.S. Still not completed this year’s Blogging Income Survey? HEAD HERE TO DO IT! (The more responses I get, the more useful the results… and it really does only take 5 minutes! Your reward will be actual hard data that shows exactly what to focus on to earn more from your blog in 2026.) |
Productive Blogging
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