This is a false economy...


Hi Reader,

I see this mistake all the time…

People try to cobble together a digital product business using:

  • Free advice
  • Free (or very cheap) tools

This is because they don’t want to “waste” money on:

  • A decent course or membership
  • Proper sales and checkout software
  • Deadline tools
  • A good email marketing platform

And then they’re baffled when sales are… underwhelming.

Here’s the thing.

If you want a successful digital product business, you need to think like an investor, not like a 1950s housewife.

A 1950s housewife scrimps and saves – and that can make sense when you’re managing household finances on a tight budget.

But if you’re running a business?

Especially a digital product business?

That mindset is going to hold you back – big time!

Instead, you need to think like an investor!

Investors don’t think about scrimping and saving...

They think about Return On Investment (ROI).

Paying $49/month for a membership that teaches you how to do all this properly might feel expensive…

But if it helps you sell 20 copies of a $100 product instead of 1 copy each month, it’s a bargain.

Paying $29/month for proper checkout software instead of cobbling together a free solution might feel annoying…

But if it helps you make $2,000/month instead of $100, it’s a no-brainer.

You can apply this same logic to:

  • Email marketing platforms
  • Sales pages
  • Deadline technology
  • Design tools
  • Course hosting software
  • And more!

So yes, maybe the “investor” approach costs $100+ a month.

But if the result is $2,000/month in digital product income?

That’s worth it, right?

Let’s summarize all that:

Housewife mentality: spend $0, make $100
Investor mentality: spend $100, make $2,000

I know which I’d rather have 😉

Eb

P.S. Want to know how it’s possible to spend $1 and get a $6,000+ return on that investment? Keep an eye on your inbox on Monday – I’ll be showing you exactly how that can happen 👀











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