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Hi Reader, I see this mistake all the time… People try to cobble together a digital product business using:
This is because they don’t want to “waste” money on:
And then they’re baffled when sales are… underwhelming. Here’s the thing. If you want a successful digital product business, you need to think like an investor, not like a 1950s housewife. A 1950s housewife scrimps and saves – and that can make sense when you’re managing household finances on a tight budget. But if you’re running a business? Especially a digital product business? That mindset is going to hold you back – big time! Instead, you need to think like an investor! Investors don’t think about scrimping and saving... They think about Return On Investment (ROI). Paying $49/month for a membership that teaches you how to do all this properly might feel expensive… But if it helps you sell 20 copies of a $100 product instead of 1 copy each month, it’s a bargain. Paying $29/month for proper checkout software instead of cobbling together a free solution might feel annoying… But if it helps you make $2,000/month instead of $100, it’s a no-brainer. You can apply this same logic to:
So yes, maybe the “investor” approach costs $100+ a month. But if the result is $2,000/month in digital product income? That’s worth it, right? Let’s summarize all that: Housewife mentality: spend $0, make $100 I know which I’d rather have 😉 Eb P.S. Want to know how it’s possible to spend $1 and get a $6,000+ return on that investment? Keep an eye on your inbox on Monday – I’ll be showing you exactly how that can happen 👀 |
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