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Start small... (but plan big!)
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Hi Reader, Last week we looked at the first step to creating digital products that actually sell: Step #1 - Do proper market research Because creating a product without first validating demand will almost certainly result in a product that totally flops! This week, let's look at Step #2... Step #2 - Start small... but plan big!Don't put all your eggs in one basketOne of the biggest reasons bloggers struggle to make a good income from digital products is that they only create ONE product. If that one product is a low-priced ebook... You need hundreds of sales every month to make serious money. But if you jump straight to a high-ticket course... You have the opposite problem. People don't know you well enough to spend hundreds of dollars with you. So how do you square this circle? The answer is actually very simple... Build a product ladder!Instead of creating one product... Create a series of products. Something like this: Freebie → Low Ticket Offer → Mid Price Offer → High Ticket Offer Each product builds trust. Each product delivers a win. And each product naturally leads to the next one. Why this works so wellThe hardest sale you'll ever make... Is your first one. Turning a reader into a customer. That's why a low-priced product is so powerful. It's an easy "yes". Then, once someone has bought from you... And you've exceeded their expectations... It's much easier for them to buy your next product! And your next... And your next... It also makes life easier for you!Instead of spending months creating a huge signature programme... You start with something small. Something easy to create. Something low risk. Like a short ebook. Slowly you learn what your audience loves. You improve your offers. You create new offers based on customer feedback. And by the time you create your flagship product... You already know people want it. In fact your existing customers are probably clamouring for it! That's a much safer (and much more profitable!) way to build a digital product business. Next week...We'll look at Step #3: Launch properly. Because this is where so many digital product creators mess up! Happy digital product creation! Eb 😊 P.S. Inside the Digital Product Success Academy, I show you exactly how to build a profitable product ladder, so each product naturally leads onto the next and your digital product income keeps growing year after year! If you'd like to find out more, you can do that here: Learn more about Digital Product Success Academy |
Productive Blogging
Get no nonsense, super useful blogging & productivity tips in your inbox every week...
Hi Reader, Over the last few weeks, I've been sharing my tips for building a successful and profitable digital product business. So far we've covered the first 3 steps: Step #1 - Do proper market research Step #2 - Start small... but plan big! Step #3 - Launch properly This week, let's look at Step #4... Step #4 - Put it on evergreen The launch problem Right back at the start of this series I talked about how digital products can be a huge productivity booster. But there’s a problem... If you...
Hi Reader, Over the last couple of weeks, I've been sharing my tips for building a successful and profitable digital product business. So far we've covered the first 2 steps: Step #1 - Do proper market research Step #2 - Start small... but plan big! This week, let's look at Step #3... Step #3 - Launch properly "I launched... but nobody bought." This is one of the most common frustrations I hear. Someone spends weeks (or months!) creating a digital product... Then they send one email. Post...
Hi Reader, When people think about productivity... They usually think about things like: To-do lists Time blocking Pomodoro timers AI But one of the biggest productivity hacks I've ever discovered has nothing to do with any of those things. It's digital products. That might sound a bit odd. Surely creating a digital product creates more work? Well... At first, yes. But only temporarily. Because unlike client work... Or sponsored posts... Or services... Or freelancing... A digital product can...