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Start small... (but plan big!)
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Hi Reader, Last week we looked at the first step to creating digital products that actually sell: Step #1 - Do proper market research Because creating a product without first validating demand will almost certainly result in a product that totally flops! This week, let's look at Step #2... Step #2 - Start small... but plan big!Don't put all your eggs in one basketOne of the biggest reasons bloggers struggle to make a good income from digital products is that they only create ONE product. If that one product is a low-priced ebook... You need hundreds of sales every month to make serious money. But if you jump straight to a high-ticket course... You have the opposite problem. People don't know you well enough to spend hundreds of dollars with you. So how do you square this circle? The answer is actually very simple... Build a product ladder!Instead of creating one product... Create a series of products. Something like this: Freebie → Low Ticket Offer → Mid Price Offer → High Ticket Offer Each product builds trust. Each product delivers a win. And each product naturally leads to the next one. Why this works so wellThe hardest sale you'll ever make... Is your first one. Turning a reader into a customer. That's why a low-priced product is so powerful. It's an easy "yes". Then, once someone has bought from you... And you've exceeded their expectations... It's much easier for them to buy your next product! And your next... And your next... It also makes life easier for you!Instead of spending months creating a huge signature programme... You start with something small. Something easy to create. Something low risk. Like a short ebook. Slowly you learn what your audience loves. You improve your offers. You create new offers based on customer feedback. And by the time you create your flagship product... You already know people want it. In fact your existing customers are probably clamouring for it! That's a much safer (and much more profitable!) way to build a digital product business. Next week...We'll look at Step #3: Launch properly. Because this is where so many digital product creators mess up! Happy digital product creation! Eb 😊 P.S. Inside the Digital Product Success Academy, I show you exactly how to build a profitable product ladder, so each product naturally leads onto the next and your digital product income keeps growing year after year! If you'd like to find out more, you can do that here: Learn more about Digital Product Success Academy |
Productive Blogging
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This email contains affiliate links. If you click on a link and make a purchase, I may get a commission. Hi Reader, As you probably know, if you’ve been here for a while, I started a brand new blog in 2026 called The Spiritual Habits Project. (A huge thank you to all of you who have visited it, shared it, signed up for my newsletter or followed me on Instagram!) It’s crazy to think that my new blog wasn’t even on my radar this time last year… (Missed the dramatic story of how TSHP came about?...
Hi Reader, What if I told you that you don't need a huge email list to have a successful course launch? One of my DPSA members, Kim, had just reached 100 email subscribers at the end of June. A couple of months later, she launched her first signature course… …and enrolled 3 students at $497 each. That's $1,491 from her very first course launch! But actually, the money isn't the most interesting part of this story. What I really love about Kim's story is how she got there. Because this wasn't...
Hi Reader, Have you ever felt like your email list is just… sitting there? You’re sending emails, showing up for your audience, doing all the “right” things – but it doesn’t actually make you any money… It feels frustrating. And honestly? It’s one of the biggest reasons people don’t really prioritize email marketing – it feels like a huge time suck, with very little reward. If that sounds familiar, you’re not alone. In fact, a while back, when I surveyed this list about your biggest email...