Get no nonsense, super useful blogging & productivity tips in your inbox every week...
A surprising productivity hack...
|
Hi Reader, When people think about productivity... They usually think about things like:
But one of the biggest productivity hacks I've ever discovered has nothing to do with any of those things. It's digital products. That might sound a bit odd. Surely creating a digital product creates more work? Well... At first, yes. But only temporarily. Because unlike client work... Or sponsored posts... Or services... Or freelancing... A digital product can carry on earning long after you've finished creating it. It's the ultimate example of doing the work once... And benefiting from it again and again. That's leverage. And leverage is one of the biggest productivity hacks there is. But here's the catch... Digital products only become productivity hacks if you create the right ones. Do it well... And you'll have an asset that earns while you're writing blog posts, spending time with your family or even sleeping. Do it badly... And you've just spent months creating something nobody wants. That's not productivity. That's expensive procrastination! So over the next few weeks I want to share the simple framework I use to create digital products that actually sell.
Let's start with step one… Step #1: Do actual market researchThis is where so many bloggers go wrong. They create the product they think people want... Instead of the product their audience actually needs. In other words... They guess. And guessing is an expensive way to build a business. Create a painkiller, not a vitaminPeople don't buy "nice-to-have" products. They buy solutions to problems. They don't buy vitamins. They buy painkillers. So before you create anything, ask yourself: What problem does this solve? The more painful and urgent the problem... The easier the sale. But how do I know what my audience wants?Simple. Ask them. It can be as easy as sending an email that says: "What's your biggest struggle with [your niche] right now?" The answers will tell you exactly what your next product should be. Next week...I'll explain why starting with a small digital product is one of the smartest things you can do... But also, why you shouldn't expect one £17 ebook to make you rich! Happy digital product creation! Eb 😊 P.S. Inside the Digital Product Success Academy, I walk you through this whole process step by step, so you create products people genuinely want to buy. If you'd like to find out more, you can do that here: Learn more about Digital Product Success Academy |
Productive Blogging
Get no nonsense, super useful blogging & productivity tips in your inbox every week...
This email contains affiliate links. If you click on a link and make a purchase, I may get a commission. Hi Reader, As you probably know, if you’ve been here for a while, I started a brand new blog in 2026 called The Spiritual Habits Project. (A huge thank you to all of you who have visited it, shared it, signed up for my newsletter or followed me on Instagram!) It’s crazy to think that my new blog wasn’t even on my radar this time last year… (Missed the dramatic story of how TSHP came about?...
Hi Reader, What if I told you that you don't need a huge email list to have a successful course launch? One of my DPSA members, Kim, had just reached 100 email subscribers at the end of June. A couple of months later, she launched her first signature course… …and enrolled 3 students at $497 each. That's $1,491 from her very first course launch! But actually, the money isn't the most interesting part of this story. What I really love about Kim's story is how she got there. Because this wasn't...
Hi Reader, Have you ever felt like your email list is just… sitting there? You’re sending emails, showing up for your audience, doing all the “right” things – but it doesn’t actually make you any money… It feels frustrating. And honestly? It’s one of the biggest reasons people don’t really prioritize email marketing – it feels like a huge time suck, with very little reward. If that sounds familiar, you’re not alone. In fact, a while back, when I surveyed this list about your biggest email...